Privacy Policy

Last updated: July 9, 2026

This Privacy Policy describes how ConvertFlow Strategy collects, uses, and protects your personal information. We are committed to safeguarding your privacy and handling your data responsibly. This policy outlines what information we gather, how we use it, and the rights you have regarding your personal data.

Who We Are

We operate as the data controller for all information collected through our website and services. We are based in Winnipeg, Manitoba, and serve startups and businesses throughout Canada. Our primary goal is to provide conversion-focused landing page strategies while maintaining the highest standards of data protection and privacy compliance.

Information We Collect

We collect various types of information to provide and improve our services:

• Contact information including your name, email address, phone number, and business details when you submit inquiry forms
• Technical data such as IP addresses, browser type, and device information when you visit our website
• Usage data including pages visited, time spent on site, and interaction patterns through analytics tools
• Cookie data to enhance your browsing experience and remember your preferences
• Communication records when you contact us directly via email or phone

Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Your explicit consent when you submit forms or subscribe to our services
• Legitimate interest in improving our website functionality and user experience
• Contractual necessity to provide the services you have requested
• Legal compliance obligations under applicable Canadian privacy laws
• Protection of vital interests and safety of our users and operations

How We Use Your Information

We use the information we collect for several specific purposes:

• Responding to your inquiries and providing customer support
• Delivering and personalizing the services and content you request
• Analyzing website usage patterns to improve our platform and user experience
• Sending relevant updates, newsletters, and marketing communications (with your consent)
• Ensuring website security and detecting fraudulent or unauthorized activity
• Complying with legal obligations and enforcing our terms of service

Data Retention Periods

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy. Specific retention periods include:

• Contact form submissions: up to 24 months after your last interaction with us
• Email communications and inquiries: up to 24 months from the date of your last message
• Analytics and usage data: up to 14 months, after which it is automatically deleted
• Cookie data: varies by cookie type, typically 12 months maximum
• Server access logs: up to 12 months for security and troubleshooting purposes
• Marketing list subscribers: retained until you request removal or unsubscribe

Your Rights

You have significant rights regarding your personal information under Canadian privacy law. You can:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal information (subject to legal obligations)
• Withdraw consent to data processing at any time
• Object to certain types of processing, including marketing communications
• Request a copy of your data in a portable, machine-readable format
• Lodge a complaint with the Privacy Commissioner of Canada if you believe we have violated your rights

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These tools help us understand how you use our site, remember your preferences, and deliver personalized content. We use both essential cookies (required for website functionality) and non-essential cookies (for analytics and marketing). You can control cookie settings through your browser, though disabling certain cookies may affect website functionality. For detailed information about our cookie practices, please refer to our Cookie Policy.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption protocols, secure server infrastructure, access controls, and regular security audits. However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security and encourage you to take precautions when sharing sensitive information online.

Supervisory Authority

You have the right to lodge a complaint with the Privacy Commissioner of Canada if you believe we have violated your privacy rights. The Privacy Commissioner's office handles complaints related to federal and private sector privacy laws. You can contact them to file a formal complaint regarding our data handling practices.

Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party services before providing your personal information. This Privacy Policy applies only to information collected through our website and services.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by updating the "Last updated" date and, where appropriate, by sending you a notice. Your continued use of our website following any modifications constitutes your acceptance of the updated policy.