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Our Work

Real landing page projects built on conversion principles that actually drive results

SaaS landing page redesign showing layout analysis
Redesign Strategy

Local SaaS Platform Landing Page Restructure

Winnipeg-based project management startup needed their landing page reorganized for better visitor flow. We mapped their content hierarchy, moved the demo CTA above the fold, and restructured their feature section from vertical to a scannable grid format. Result focused on reducing decision friction and guiding visitors toward the signup button.

Form optimization audit showing field reduction strategy
Structure Audit

Service Business Form Field Audit & Optimization

A local Winnipeg home services company had 18 form fields causing abandonment. Through a 2-week audit process, we identified which fields were actually driving qualification decisions and which were creating friction. We recommended a progressive multi-step approach that felt shorter while capturing the same information, plus repositioned their CTA section after the fold.

Mobile responsive landing page design showing breakpoints
Mobile Strategy

E-commerce Landing Page Mobile-First Restructure

Winnipeg online retailer's mobile traffic was 60% of visits but converting at half the rate of desktop. We rebuilt their landing page mobile-first, redesigning their above-the-fold section for thumb-friendly navigation, simplifying their product showcase, and testing CTA button placement for mobile touch interactions. The strategy document included 8 weeks of testing phases.

Landing page hierarchy and visual flow diagram
Audit & Planning

Professional Services Landing Page Visual Hierarchy Redesign

A Winnipeg consulting firm's landing page was treating all sections equally, making it unclear what action they wanted visitors to take. We conducted a 3-week hierarchy audit, then created a strategic redesign that established clear visual weight, organized their service offerings into scannable groups, and created a distinct section just for lead capture. The plan included specific spacing, typography changes, and element reordering.

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